print: MasterCard Champions League

A priceless piece of football history. Literally.

For Mastercard and the UEFA Champions League, we turned the brand’s famous Priceless platform into something fans could actually own.

The campaign gave supporters the chance to win unique pieces of Champions League history featured directly in the ads — from match-worn shirts and boots to gloves and the match ball itself.

Agency: McCann London
Concept, Copy & Art Direction: Elias Benakrich