about
Burnt toast. That’s what I brought to the pitch that got Microsoft engaged in my idea for a pop-up gallery about human mistakes to sell Internet Security. Built on a shoestring budget, it landed on the front page of Information’s Kultur section and five full pages inside.
I’m a Senior Creative and Art Director with more than 18 years of experience across London and Copenhagen. My work spans concept, storytelling, and design — blending craft and technology to create ideas that resonate emotionally and culturally.
The strongest ideas begin with seeing people clearly. Every brief hides a human tension waiting to be uncovered. Finding that truth is what turns an idea from good to meaningful.
None of the work I’ve created happens alone. Collaboration is where the best work grows.
To tell it differently, you have to see it differently.
testimonials
agencies
Over time, I’ve learned that every stage of the creative process has its own truth — these are some of mine.
“A good brief is a doorway. The best work walks through it with unexpected shoes.”
“If you don’t have anything smart to add.
Say something stupid.”
“You can’t move people if you don’t first see them.”
“Ideas spark in tight spaces, but grow in generous ones.”
“Say something true.
Show it beautifully.”
