I’m a Senior Art Director working across London and Copenhagen, developing concept-led campaigns from idea to execution.

My work begins with insight, not format. I’m interested in understanding people beyond surface behaviour — what drives us, what shapes us and what creates emotional connection. That’s where ideas begin.

My background spans commercial brands, public organisations and purpose-driven initiatives, developing integrated campaigns across technology, culture, healthcare, behavioural change and social impact.

Across agencies and in-house collaborations, I’ve led creative development across film, digital, social, brand platforms and integrated campaigns — combining conceptual thinking, strategic perspective and hands-on craft.

Previously, I co-led Liberate Agency, a DEI-focused creative studio working to create more representative communication and bring forward new role models.

Through my London-based agency, Company of Heroes Ltd., I worked as Associate Producer and Designer on the award-winning short film Cognition, which has received more than 380 international awards.

Alongside my creative work, I’m studying psychotherapy, which continues to deepen how I understand behaviour, identity and emotional connection.

For me, strong ideas start with people.

Seeing something familiar in a different way.

You can’t move people if you don’t first see them.