I’m a Creative Lead and Senior Art Director with more than 18 years of experience across London and Copenhagen, helping organisations turn strategy into campaigns, brand platforms and ideas that connect with people.

I’ve worked with global brands, public organisations and challenger businesses, always looking for ways to make complex ideas feel simple, meaningful and human.

Everything starts with understanding people.

Not demographics.

Not trends.

People.

What drives us. What shapes us. Why certain ideas feel obvious while others never quite connect. That’s where meaningful creativity begins.

I work across strategy, storytelling and craft, developing ideas for film, digital, social, experiential and brand platforms.

I enjoy bringing different perspectives together around a shared creative vision. The best ideas emerge when people listen well, stay curious and build on each other's thinking.

Creative leadership isn’t about having the strongest opinion in the room. It’s about listening well, staying curious and helping the strongest idea emerge.

Alongside my work, I’m studying psychotherapy and exploring how AI can support creative thinking, research and concept development. Different disciplines, perhaps, but both reinforce the same belief: understanding people is still the beginning of meaningful creativity.

I believe the best work says something true and shows it beautifully.