I’m a Senior Art Director working across London and Copenhagen, developing concept-led campaigns from idea to execution.

My work is grounded in understanding people. Looking beyond surface behaviour to find what drives us and what creates tension. That’s where ideas begin.

I’ve worked with brands like LEGO, Samsung and Adidas, as well as organisations such as Amnesty International and GAME, creating work that connects to real lives, not just audiences.

Previously, I co-led Liberate Agency, a DEI-focused creative studio working to create more representative communication and bring forward new role models.

Alongside my work, I was Associate Producer and Designer on the award-winning short film Cognition, which has received 380+ awards internationally.

I’m also studying psychotherapy, which deepens how I understand behaviour, identity and what drives people.

For me, strong ideas start with people.
Seeing something familiar in a different way.
Finding the tension that makes it matter.

You can’t move people if you don’t first see them.