about

With a BA from Central Saint Martins and more than 18 years of international experience, I’m a hybrid creative with deep insight into the full creative value chain. From strategy and concept development to storytelling, design, and execution.

My work is grounded in insight, not in channel or format. I listen for the human story beneath the brief: the cultural nuance, the unspoken pain point, the emotional truth that makes an idea resonate. It’s that depth that turns a good concept into one that feels relevant, true, and necessary.

I believe great ideas are rarely born in isolation. They grow in collaborative spaces built on curiosity, respect, and challenge. That’s how I work. Whether I’m sketching first thoughts, refining a campaign system, or sparring with clients and teams to sharpen the work.

I’ve developed campaigns for brands including LEGO, Microsoft, Visit Finland, British Army, Synoptik, The London Met, and Danske Bank. As Partner and Creative Director at Liberate Agency, I led DEI-focused campaigns for Amnesty International, GAME, and the Danish Ministry of Defence.

Other highlights:

• Jury Member, Lovie Awards 2025 (appointed by IADAS, The International Academy of Digital Arts and Sciences)

• Certified AI Specialist (IBA, 2025) with a focus on ethical and creative use of artificial intelligence

• Associate Producer on COGNITION, Guinness World Record holder for most awarded sci-fi short (400+ awards)

• Volunteer at Exitcirklen, an NGO supporting survivors of psychological violence and coercive control

• Support educator at Nexus, a treatment center for youth with criminal backgrounds

testimonials

agencies

clients

Here’s what I try to bring into the work:

Big thinking thrives in tight spaces.

Great ideas start in safe spaces and grow in generous ones.

If it’s not worth someone’s attention, maybe it’s not worth making.

Let data illuminate, but let creativity lead.

You can’t move people if you don’t first see them.

Say something true. Show it beautifully

A good brief is a doorway. The best work walks through it with unexpected shoes.