about
To tell it differently, you have to see it differently.
Burnt toast. That’s what I brought to the pitch that got Microsoft engaged in my idea for a pop-up gallery about human mistakes to sell Internet Security. Built on a shoestring budget, it still landed front-page coverage in Information’s culture section and five full pages inside.
I’m a Senior Creative and Art Director with more than 18 years of experience across London and Copenhagen. My work spans concept, storytelling, and design, blending craft and technology to create ideas that connect emotionally and resonate across audiences and platforms.
My process begins with listening. Every brief hides a truth, a human tension or emotional insight waiting to be uncovered. Finding that truth is what turns an idea from good to meaningful.
None of the work I have created would have been possible without the teams, producers, writers, and designers who helped bring those ideas to life. Collaboration is where the best work grows.
Highlights
Jury Member, Lovie Awards 2025 (appointed by IADAS, The International Academy of Digital Arts and Sciences)
Certified AI Specialist (IBA, 2025), exploring creative and ethical applications of AI
Advanced sketching and illustration, from ideation to finished artwork
Associate Producer on Cognition, Guinness World Record holder for most awarded sci-fi short (400+ awards)
testimonials
agencies
Over time, I’ve learned that every stage of the creative process has its own truth — these are some of mine.
“A good brief is a doorway. The best work walks through it with unexpected shoes.”
“If you don’t have anything smart to add.
Say something stupid.”
“You can’t move people if you don’t first see them.”
“Ideas spark in tight spaces, but grow in generous ones.”
“Say something true.
Show it beautifully.”
