microsoft case film: ‘Because We Are Only Human’
DANISH VERSION
88% of data breaches are caused by human error.
Microsoft Security wanted to make one thing clear: when valuable data depends entirely on people getting everything right, eventually someone won’t.
So we turned cybersecurity into an art exhibition.
Because We Are Only Human
An exhibition for business leaders and decision-makers at Avskarl Gallery in Copenhagen, using human imperfection to make the case for better cloud security.
Then, underneath:
Agency: MARVELOUS
Creative team: Elias Benakrich, Tim Ustrup
media coverage
Burnt toast
Iron scorch mark
Printer ink on hands
Lost phone (call: 31102811)
Package handled by courier service
Paper jam
Office window left open
photos: from the Exhibition
Exhibition in the foyer at the Microsoft HQ
The Exhibition at Avskarl Gallery in Copenhagen