As Creative Director & Partner at Liberate Agency, I helped shape the agency’s positioning. Our outward-facing line “Tell it differently” invited brands to break from convention and share stories in new ways.

Internally, “Liberate untold stories” became our compass, guiding us to uncover voices often absent from mainstream narratives. Too often, representation falls into clichés - leaving people invisible. Our mission was to change that, creating campaigns grounded in real human insight and perspectives rarely told.