Dunkin'

People are incredibly health-conscious these days. Everyone and their aunt is on a diet. As a result, many unhealthy brands try to deceive the public into thinking they’re healthier than they really are.

The challenge was to create a campaign for SSP Denmark, the franchise owner of Dunkin’, with a tone of voice that fits into today’s world. It seemed pretty straightforward to us: be honest and say it as it is. Dunkin’ is simply the place to go whenever you feel the need to indulge yourself.