Xbox’ Halo 4, was a highly anticipated game by fans worldwide. To energise fans and set the tone for a new trilogy, we had to prove that there was a new threat so big and powerful that even the Master Chief might fall.
The results were national news coverage including features on the BBC, the Sun, and ITN News. A total Twitter reach of 32.3 million. And the largest first-party launch ever for Xbox.
Agency: McCann London
Through my company, Company of Heroes, I worked as an Associate Producer on COGNITION a sci-fi short film. I helped conceptualise, raise funding and design assets such as marketing materials for the film.
COGNITION, is a dystopian sci-fi drama thriller, about a son confronting his past to reconnect with his father. Journeying through the symbolic landscape of the subconscious mind, the story follows an unbreakable bond between father and son. A bond that transcends Space and Time.
The film qualified for the Academy Awards in the category Short Films and is currently Guinness World Record holder for the most awarded sci-fi short film ever of 383 international awards. A feature film based on the concept is now under development.
Available on Apple TV+ and Amazon Prime.
Microsoft sponsors the Secret Cinema events. In order to promote the new Windows Phone beyond just branding the event, we came up with a more integrated idea that helped bring the iconic Blade Runner film to life.
Agency: McCann London
The Encore tablet from Toshiba, is everything you need for work and play. It allows users to move seamlessly between working, playing and sharing on a single device.
The creative takes consumers on an immersive and infinite journey through the four worlds that Encore opens up: film/music, productivity, connectivity and gaming. Within each world, consumers are invited to ‘Look closer. See more’ with innovative animations.
Toshiba Encore – Look closer. See more.
Agency: McCann London
Animation & Post Production: Psyop / Craft London
Summers are peak holiday seasons for families, and each year they are met with ginormous queues amounting to higher stress levels than usual.
We saw an opportunity here for LEGO and Copenhagen airport to collaborate and help families through the security process efficiently whilst making it more fun for the kids, by creating a gamified family track.
Agency: Marvelous (Copenhagen)
88% Of Data Breaches Are Caused By Human Error.
Yet, when it comes to cybersecurity, 52% of companies would rather give their employees the occasional training course and backup their valuable data on local servers, than invest in a cloud storage with up-to-date cybersecurity.
Microsoft wanted to make companies aware of not putting their valuable data entirely at the mercy of humans by inviting business leaders and decision-makers to an art exhibition held at Avskarl Gallery in Copenhagen called:
BECAUSE WE ARE ONLY HUMAN
There's an increased concern with families eating dinner in front of their TVs. We wanted to remind families to catch up over a meal together as a family.
To take this even further we created the ‘Bisto Together Project’. A quest to bring those who cannot be together, together.
Agency: McCann London
The widespread of myths surrounding milk are massive. In fact almost 46% of people in Denmark find it difficult to navigate through the amount of myths and fake news on the internet.
We created an animation series featuring two myth-busting characters named Mette & Myte, who tackle some of the most alarming stories out there.
Agency: Marvelous (Denmark)
People are incredibly health-conscious these days. Everyone and their aunt’s on a diet. As a result, many unhealthy brands deceive the public into thinking that they’re healthier than they really are.
The challenge was to create a campaign for SSP Denmark, the franchise owner of Dunkin’, with a tone of voice where Dunkin' fit into today’s world. Well, it seemed pretty straight forward to us as we decided to be… honest and tell it as it is. Dunkin’ is simply the place to go whenever you feel the need to indulge yourself.
Personal project
The soup brand Mou, wanted to launch a new collection of World Soups to a younger audience.
Mou’s exotic new flavours were launched through weather-activated digital ads responding to the cold and rain. The ads ran on Spotify, digital Adshels and several other digital platforms, as well as TV.
“Dream Yourself Away with MOU World Soups”.
Agency: Marvelous (Denmark)
When the usual shocking facts have become white noise to smokers, you need a new one. We discovered one for the pitch win, and then set about bringing it to life in all its gory glory.
In less than two weeks since its launch, the Department of Health’s anti-smoking advert reached over two million views on YouTube.
Agency: McCann London
Synoptik needed a way to make it more transparent for customers to see what they were getting in a package deal.
Agency: Marvelous (Denmark)
Andrex toilet rolls have about 38% more paper than most other brands, meaning the chance of getting stuck in an awkward situation is 38% less as well.
We ran a campaign on our FB page featuring funny messages on empty rolls. It became user generated and we gave away lots of toilet rolls to the best ones.
Agency: JWT London
Eating meat is bad for the environment. And research shows that the majority of men are less inclined to go on meat-free diets than women. They believe vegetarian food is boring and wont fill them up afterwards.
Enter Beauvais Veggie Balls (Veggie Boller). A surprisingly tasty and filling meat-free alternative to your favourite dishes.
Our goal was to give men the necessary balls to dump meat at least ones a week.
Agency: Marvelous (Denmark)
How do you get people talking about Samsung’s latest VR device around Halloween? Would a blood curdling immersive experience within the safe surroundings of London’s Westfield shopping centre do?
We gave fans a unique opportunity to win what was actually featured in the ads; a one of a kind priceless piece of Champion's League history.
Agency: McCann London
Agency: Black Rabbit (Denmark)
Samsung launched a limited edition ‘retro phone’, which harked back to the cool old 90’s.
Agency: Cheil London
A showreel that displays more of my activistic work in particularly while at Liberate Agency – an agency specialising in DEI marketing and advertising, where I worked as a Creative Director.
A collection of miscellaneous work: graphic design, packaging, side projects & such.